american for the arts
APRIL 2025
OVERVIEW
For the Americans for the Arts website rebrand, I developed a vibrant visual system featuring colorful gradient ribbons that weave throughout the site—symbolizing the interconnectedness of the arts across communities. Alongside this expressive design, I introduced a streamlined layout with simplified navigation, making the site more accessible and user-friendly. The result balances creativity with clarity, helping the organization better engage artists, advocates, and supporters.
Old Design
My objective of the Americans for the Arts rebrand was to modernize and expand the organization’s reach, while amplifying its commitment to advocating for the arts as a vital element of American culture. This rebrand aimed to resonate with diverse communities, emphasizing inclusivity, creativity, and the powerful impact the arts have on social and economic development.
SOLUTION
Through a refreshed visual identity, messaging, and digital presence, the rebrand will highlight the transformative power of the arts and inspire greater participation and support. By focusing on accessible, engaging content and highlighting the tangible benefits of the arts, the rebrand will strengthen Americans for the Arts' role as a leader in advocacy, education, and resource-sharing for individuals and organizations across the nation.
