orla

MAY 2025

PROJECT OVERVIEW

Orla is a sophisticated e-commerce platform for luxury swimwear that creates an immersive, upscale shopping experience. The site balances inclusivity with refined visuals, inviting users to indulge in both beauty and confidence. I wanted to create a refined and compelling e-commerce brand  offering luxury swimwear that blends vintage elegance with a fresh, youthful spirit—appealing to style-conscious women seeking timeless designs, quality craftsmanship, and a sense of escapism. I developed a visually rich and user-friendly online platform that reflects Orla’s aesthetic through thoughtful branding, editorial-style imagery, and a curated product range. The site prioritizes immersive storytelling, seamless shopping, and a cohesive identity across digital touchpoints to connect with the target audience and drive brand loyalty.