Mushkin

September 2024

PROJECT OVERVIEW

Mushkin is a refreshingly unique canned beverage crafted to blend the natural benefits of adaptogens and mushrooms into everyday wellness. Designed to stand out on the shelf with its friendly, minimalist aesthetic, Mushkin aims to make the world of functional drinks approachable and enjoyable for everyone. The design takes a friendly, simple approach to design, steering clear of the complex or overly medicinal look of competitors. Mushkin is a vibrant, mushroom-infused adaptogenic soda created for health-conscious consumers seeking wellness with a twist. I designed a bold, playful visual identity that balances fun with simplicity.